My husband loves coffee. He especially loves coffee that he grinds himself. When the package arrived I could smell the freshness right away. I also loved that this coffee is organic and fair trade. In asking my husband what he thought he said it was good and had a good dark taste. It was full flavored and not acidity.There was no bitterness in drinking the coffee that can happen in dark roast coffee. He would know as he is a black coffee drinker so he appreciates a good cup of joe. Coffee Crazy could easily compete with other name brand companies out there. You can get your own coffee here. Coffee Crazy
Disclaimer: I received this product for a discount for my honest and unbiased review.